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Sunday, June 12, 2011

Bing: Powered by Google - Stolen Search Results

Breaking tech news today! It has been uncovered that Bing has been poaching Google search results! Here are the cliff notes:

  • Bing will show the spellchecked search results from Google, without fixing the misspelling.
  • Bing results have been suspiciously close to Google results for a long time, Google decided to create a sting operation.
    • Google created non-sense words and results pages for those made-up jumbles of characters.
    • Google tasked engineers to search for these words from home, using Internet Explorer with Suggested Sites enabled and the Bing toolbar installed.
    • Soon after, these non-sense search results (Which had NOTHING to do with the term searched for) started popping up on Bing.
    • 7 out of 9 tests give overwhelming evidence that Bing has been stealing search results from Google.
So what exactly does this mean for Bing? Microsoft is holding a search event later today (which is why Google could be unveiling this now), and Matt Cutts is on a panel with them later today, so I expect we will hear more then.

Check out the very thorough and awesome analysis of the situation by Search Engine Land.

I think search is going to get very interesting over the next couple of weeks...